FOR IMMEDIATE RELEASE
Hermitage, PA — October 8, 2025 — Naturals2Go Plus, a division of VendTech International and sister brand to Naturals2Go, is proud to announce the acquisition of Dean Natural Vending of Hermitage, Pennsylvania. This strategic expansion marks VendTech’s fifth Regional Operations Center (ROC), operating as Naturals2Go Plus. This strengthens its regional presence and service capabilities across western Pennsylvania and eastern Ohio – Pittsburgh to Cleveland.
The addition of the Hermitage regional operations center enhances Naturals2Go Plus’s ability to provide better breakroom experiences through full-service vending, micro market, office coffee service service, and pantry solutions in 5 regions. From healthy snacks to energizing beverages and fresh food options, Naturals2Go Plus is redefining convenience for workplaces of every size, pairing local service with national expertise.
“We’re building a network of regional centers that provide expert care and real connections to the communities they serve,” said Heath Falzarano, President of Naturals2Go. “The Dean team’s legacy of integrity, reliability, and service perfectly aligns with our values and our vision for the future.”
Founded and led by Robert Dean, Dean Natural Vending grew into one of the largest small-operator vending and micromarket businesses in the United States. Naturals2Go Plus extends deep respect to Robert Dean, his family, and his entire team and honors their long-standing contributions to their community and their commitment to excellence.
As part of the transition, Robert Dean now leads the Naturals2Go Plus team and acts as an executive member of VendTech International.
“Our customers have always been at the heart of what we do,” said Robert Dean, Director of Operations, Naturals2Go Plus. “Joining Naturals2Go Plus allows us to strengthen that commitment to excellence, offering more innovation with the same friendly faces our customers know and trust. It’s the next chapter of what we’ve built — just stronger, together.”
Naturals2Go Plus remains committed to local employment, hands-on service, and the highest standard of customer care, ensuring every client benefits from snack and refreshment solutions backed by personal attention and innovative technology. The Dean Naturals Vending team will join Naturals2Go Plus, continuing to serve businesses with the same dedication and care customers have come to expect.
VendTech Technology and Naturals2Go Benefit from regional operations centers
For Naturals2Go operators, five Naturals2Go Plus locations serve as regional operations centers, giving direct access to warehouse service, training, and support for their businesses as well. This means stronger local resources, faster service, and an even more connected support network — extending the Naturals2Go promise of partnership and growth through convenience.
There is an added benefit of our regional locations in the “Plus” network – we are operators too. Through our own operations, in addition to our staff who are operators, we vigorously “roadtest” equipment, technology, and business solutions to ensure our solutions that truly best-in-class when they “go to market” for other operators.
About Naturals2Go Plus
Naturals2Go Plus, part of the VendTech family, delivers premium vending, micro market, and breakroom solutions through a network of regional operations centers. The Hermitage location, servicing Pittsburgh to Cleveland, joins Naturals2Go Plus regional centers in Savannah, Tulsa, El Paso and Detroit. Each Plus location provides local businesses with state-of-the art, innovative unattended retail services (micromarkets, vending, office coffee service) with complete service and stocking solutions backed by the latest technology. This is in addition to supporting Naturals2Go’s nationwide community of entrepreneurs.
About VendTech International & Naturals2Go
The company, inclusive of Naturals2Go Holdings Inc and Naturals2Go Plus Holdings Inc, is a privately-held entity by President Heath Falzarano. VendTech is setting the stage as global leaders in unattended retail while remaining committed to local service and entrepreneurial spirit.
Since 2009, Naturals2Go has helped thousands of entrepreneurs launch and grow successful vending businesses – becoming a recognized leader in unattended retail and the #1 Business Opportunity in its category for thirteen years in a row. Backed by a team with decades of industry experience, many whom are operators too, Naturals2Go provides world-class support, industry-leading machines, expert coaching, and the tools needed to create long-term business success. Naturals2Go has placed over 20,000 vending machines for 2,300 small business owners/ vending owner-operators across the United States to date. This represents approximately 14% of vending business owners in the U.S.
Behind that success is VendTech, the engineering, operations, and technology backbone that quietly powered Naturals2Go’s growth. VendTech now delivers the most complete ecosystem in unattended retail with smart, seamless equipment, technology, and payment solutions.
Media Contact:
Kim Page, Director of Marketing
marketing@naturals2go.com
