Originally shared in Vending Market Watch/ Automatic Merchandiser Magazine June 2025
We’re proud to celebrate two standout leaders in unattended retail who have been recognized on Automatic Merchandiser’s 2025 40 Under 40 list—Natali Pupovav-Peters (Head of Global Operations) and Bobby Hites (ROC Business Development Director). This well-deserved honor highlights what we’ve known all along: their impact, innovation, and leadership are shaping the future of our industry in powerful ways.
From the Magazine
Natali Pupovac‑Peters, Head of Global Operations, is the kind of leader who doesn’t just build systems; she builds momentum. Since joining the company in 2023, Natali has made her mark by rapidly scaling teams, optimizing internal processes, and boosting operational results. She brings a rare blend of precision and empathy, leading with both sharp instincts and a deep commitment to her team’s success. Her ability to bring clarity, structure, and efficiency to fast-moving environments is nothing short of remarkable as she ensures Naturals2Go vending business operators are exceptionally well guided and supported to launch their new businesses.
As National Director of Business Development, Bobby Hites brings energy, strategy, and vision to everything he touches. With roots in Pennsylvania, where he helped establish one of the state’s largest unattended retail operations, Bobby now helps businesses nationwide gain better breakroom experiences. His competitive mindset, refined from his background in professional sports, and his deep knowledge of the industry allow him to ensure our regional operations center teams are focused on delivering exceptional snacking and exceptional service to our communities.
Why do we love Bobby and Natali?
Not only do Bobby and Natali set the bar, they redefine it, time and time again. With every challenge they tackle, they inspire those around them. Their leadership isn’t just about results; it’s about bringing others along for the climb. The future of Naturals2Go is brighter because of them.
We’re honored to work alongside them and excited to see how they’ll continue to raise the bar.
