Fueling Miami and South Florida with Local Vending Satisfaction: Get to Know Cliff Frasca

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In Miami and South Florida, vending machines might seem like background furniture serving a small purpose, but they’re actually powering something much bigger and are part of a $40.04 billion economic engine. 

Some of the very best vending in the United States is serviced, stocked, and supported by an entrepreneur trained by Naturals2Go and who lives and works in your community. And now, with the addition of Cliff Frasca, Naturals2Go’s new Regional Business Developer for Miami and South Florida, we’re growing our mission to connect these well-trained, local and independent vending owners to businesses, schools, and facilities. We know more organizations in Miami and South Florida and the employees and community they serve, deserve reliable, high-capacity, highly flexible smart vending machines, reliable vending service and real snacking satisfaction.

Frasca says, “I spent almost 15 years in the Office Coffee Service industry with Filterfresh/ Vanhoutte Coffee and Masterfoods, also known as Mars. Naturals2Go has it all, new equipment, technology and with a nationwide network of owner-operators providing P.O.S. Positively Outrageous Service to their customers. A winning combination!”

Cliff’s role is simple but impactful: help match businesses in Miami and South Florida with high-capacity, smart vending machines that are operated by local Naturals2Go-trained entrepreneurs. These are not corporate-owned routes or franchise chains. They’re independently owned and passionately operated businesses, supported by our full training, technology, and service ecosystem. Frasca works directly with business leaders to understand their unique needs and pair them with a local operator who cares as much about service as they do about snacks.

So whether your team needs healthy options, your guests need convenience, or your facility just wants vending that actually works, Cliff Frasca is your go-to connection. Together with our network of dedicated local owners, he is helping shape a better vending experience for Miami and South Florida – one machine, one business, and one snack at a time.

Ready to improve vending in Miami and South Florida?


Visit https://naturals2go.com/miami-south-florida-vending-machines/  to request a vending machine through our form and Cliff will be back in touch with you quickly!


About Naturals2Go

The company has set the stage as global leaders in unattended retail.

Since 2009, Naturals2Go has helped thousands of entrepreneurs launch and grow successful vending businesses, becoming a recognized leader in unattended retail and the #1 Business Opportunity in its category for thirteen consecutive years. Backed by a team with decades of industry experience, many whom are operators too, Naturals2Go provides world-class support, industry-leading machines, expert account management services, and the tools needed to create long-term business success. Naturals2Go has placed over 20,000 vending machines for 2,500 small business owners/ vending owner-operators across the United States to date. This represents approximately 14% of vending business owners in the U.S.

Now operating out of Savannah, GA headquarters, El Paso, TX and Tulsa, OK regional operations centers and over a dozen Regional Business Centers across the United States, their workforce is dedicated to being and supporting local investment, rooted in the community and giving entrepreneurs the support required to contribute to the convenience services industry with the highest standard.

Naturals2Go has been certified as a Great Place to Work in 2024 and 2025 and are proud winners of Automatic Merchandiser/Vending Market Watch Pros to Know. Naturals2Go is also a proud member of the National Automatic Merchandising Association, providing advocacy and impact for small vending operators across the United States

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