More Business & Equipment Solutions For Operators, By Operators
Naturals2Go, the proven program in unattended retail, has been shaping the most successful ways for entrepreneurs to succeed in vending businesses since 2009.
This process of “shaping” includes continual innovation, robust field testing, and improvement across all company brands all the time, including VendTech Technology and Naturals2Go Plus, under company umbrella VendTech.
Their approach to innovation has no comparison in the convenience industry. All solutions – equipment, technology, and business solutions – are designed and tested to fulfill the company’s mission of helping entrepreneurs find success in this industry. Beyond widgets and flashy trends, the company is focused on making business better and more profitable for all operators in the industry.
To date, the company has launched 2800+ operators and installed over 21,000 solutions for small, medium, and large operators – vending, smart coolers, office coffee solutions and markets of various size. New entrepreneurs – small operators – start with Naturals2Go’s flagship MVP combo machine and Proven Program, then grow with the company’s broader unattended retail solutions when the time – and location – is right.
Naturals2Go, with VendTech Technology, are poised to help many more small operators grow faster, better, and bigger in 2026.
For Operators, By Operators with no Comparison
The company is staffed by many unattended retail operators who run their own routes. This gives the opportunity to fully test solutions “from home” and provide valuable insight and feedback as operators, not employees, to our engineering, technology and business teams.
Naturals2Go Plus is the company’s bricks and mortar regional operations centers in five cities across the United States. Naturals2Go Plus teams run our corporate routes in select cities, to support small, medium and large customers with vending, micro market, pantry, coffee and other solutions. Further road testing occurs in our warehouses, at our operations centers, and on our own routes gaining valuable feedback to ensure technology, engineering, equipment types, micro market fixtures and features, and more are exactly what other operators want and need in their businesses.
There is no other business for operators, by operators like the VendTech model.
From Flagship to Full Suite of Solutions – Operators Grow Faster, Smarter
Business guidance, combined with proven, road tested, tech-enabled, smart innovations occur across the company’s full suite of best-in-class unattended retail solutions:
- Vending Management System
- Micro Markets
- Pop-Up Markets
- Smart Coolers
- Frozen Coolers
- Combo Vending in Many Sizes & Configurations
- And more
Naturals2Go remains confident that their flagship MVP high-capacity, combo machine, combined with their Proven Program, is the best gateway to the vending industry – high-capacity, reliable, flexible and suited for most locations, most of the time, there is no better alternative to get to know and grow in the industry.
But the company recognizes that sometimes the best fit, the right fit, is something else.
Naturals2Go has two long-time initiatives that have taken formal shape to help Naturals2Go operators expand their vending business or add other equipment when it makes the most sense – the Right Fit Program and Naturals2Grow.
Right Fit Program
The Right Fit Program, an equipment trade program, helps us help new business owners capture every great location and customer opportunity in their communities.
The initiative ensures every operator starts strong and grows strategically — through solutions that fit their local markets and long-term vision with the MVP equipment and our program.
But when an MVP machine simply is not the right solution for a location, we offer a trade for the best equipment to suit the customer, location and demand.
“At Naturals2Go, we don’t just sell equipment — we help people build businesses,” said Natali Pupovac-Peters, Naturals2Go SVP Fulfillment. “The Right Fit Program reflects our promise to meet operators where they are and provide the best tools to get where they want to go. Every recommendation comes from real-world experience — because we’re operators, too.”
With our team of near 50 business developers, we provide this equipment trade program as it makes sense for each operator and each market as our regular service. For the many operators who are active in their markets finding locations on their own, or collaborating with our team, we want them to know they have the same options with the Right Fit Program.
Beyond Vending: The Power of More with Naturals2Grow
Naturals2Go’s ecosystem extends far beyond the MVP, offering best-in-class equipment options that let operators expand into every corner of unattended retail — from smart coolers to breakroom coffee and snack solutions and even micromarkets. Each machine is powered by leading-edge technology ensuring seamless connectivity, data insights, and flexibility as operators grow. This suite of solutions has been robustly field-tested by the Naturals2Go regional operations center teams, Naturals2Go Plus, in five markets on the company’s own corporate routes.
The Right Fit Program allows operators to access and trade their MVP for any equipment in this expanded line should a customer benefit from a better fit vending solution with their initial investment.
The Naturals2Grow team and the “Grow” program are able to help growth minded operators, once established in their initial business, to do more, faster – from more equipment, like that offered in the Right Fit program, to micro markets and more vending at scale. This growth program is exclusively available to Naturals2Go operators who have grown confidence and experience in their core vending business through the Naturals2Go program.
“Every operator deserves a business that fits their goals and grows with them,” Michael Hume, SVP Revenue added. “That’s what this program delivers — the right foundation, the right tools and equipment, and the right support to match the right locations from a team that truly understands the business.”
Designed to accelerate operator success, there is no industry comparison to this business model for operators in the United States, or around the globe.
The MVP: The Proven Gateway to Vending
The core of successful vending is the flagship MVP Gen5, Naturals2Go’s high-capacity, combination vending machine. Engineered for versatility, reliability, and maximum product variety, the MVP serves as the gateway to vending success — built for the realities of everyday operation, from smart payment options to advanced inventory management. This favorite vending model is the best machine for most locations, most of the time. And it is always a reliable “best employee” to an operator because of it’s capacity, engineering, built-in vending management solutions, and much more.
Ambitious, entrepreneurial operators start to understand their vending business, and get to know their communities, through their MVP equipment – their best employee. As more locations and more opportunities appear for these motivated business owners, they can rely on Naturals2Go (and team of brands) to offer the support, solutions and equipment they need to succeed through The Right Fit program and, when ready, Naturals2Grow.
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